The rise of integrated payments contributes to modifying the commercial models of legal and financial services companies, accounting firms, non -profit organizations And Logistics operators, to name only a few vertical.
For payments The processors used for these companies – and to associate with independent software providers (ISV) and other suppliers – helping them to offer customers the payments Options where and when they want is essential.
In an interview with Pymnts, Adam Graychief transformation at Stax,, said “”as A industry We always try to serve new markets – and for integrated payments, there are historically poorly served markets that we see growth. »»
These small and medium-sized enterprises (SMEs), he said, adopt technology and software and seek to consolidate their suppliers, which means that their technology suppliers must serve as “one-shop stores” for the means of falling costs and Focus on their basic specialties, without worrying about integrating payments into the mixture.
In the meantime, many of these companies must manage complex transactions where, for example, law firms set up confidence and exploitation accounts And Real estate companies manage divided transactions day by day. Non -profit organizations, to name another example, are also confronted razor margins in an uncertain economic environment, which in turn means that they must find the best ways To keep donors and committed customers.
There are several mobile parts and technologies At work in the background that Gray said,, “Touches this transaction, from capture throughout regulations and financing.” For Stax, verticalization helps bring these disparate activities internally,, so that the data can take place freely on all contact points.
Fundamentals in the field
Regardless of the vertical in which a company is engaged, some fundamentals apply. It is essential, said Gray, to be “closest to the consumer where he wants to make the transaction – whether you collect payments in the field or during the fundraising event, you want to be able to do it there”, and from the consumer's point of view, “do not have to sail to another page to do so. that When I will make the payment, I do not realize that I have left a platform or I use different software. All this should look like a unified experience. »»
He noted that tokens are used more widely in a wide range of payment use cases, in particular with subscriptionsAnd have rationalized payments because consumer information is stored,, and protected, and give Higher authorization rates as transactions are accelerated.
The tokens, he said, improve a wide strip of payment interactions, ranging from electronic trade funds, to type to pay for services in the field where payments can be used on a mobile device.
Find out more: Payments go from the box to a strategic differentializer for ISVS
“Your CVC company”, he said, “could go to a subscription model-where they come to maintain your units twice a year. You will want to pay and configure a token via their website”, or make a payment when they present themselves and ensure that customer air conditioning units are ready for summer waves of summer.
Beyond the advantages of the tokens trade, he told Pymnts: “Safety and prevention of fraud must be at the top of be careful everyone implied In THE Interaction with consumers today. »» He added that Stax, which collects and uses data used as ISVS linked to SMEs to allow payments, used Artificial intelligence (AI) and automatic learning to protect this information.
For the future, he said, the coming years will bring “new chapters of innovation for us and industry.” Integrated payments and ISVs have increased at a rate as rapid as an industry And [payment processors] Considers their delay. The ability to verticalize bring All these tools together go to lead to new ways of innovating. »»
