If Netflix does it, the others follow. Some faster than others.
Last month, Max became the last major streaming platform to announce a repression of password sharing. April 22, 2025, Warner Bros. Discovery has announced its new “additional additional” feature for us Max subscribers; It costs $ 7.99 / month, regardless of the main account level. This represents $ 1 more than the entry -level price in the Netflix preceding program and $ 1 less than the additional Netflix advertising module.
“The additional complement and the profile transfer are two maximum key advances, designed to help viewers with a new way of taking advantage of our most class content with exceptional value and offer subscribers greater flexibility in the management of their accounts,” said Warner Bros.'s streaming chief. Discovery, JB Perrette. “These updates offer subscribers a simple way to complete a new member on their account, or for existing subscribers who have users outside their household to get well and, in an uninterrupted way, pass their profile so that the additional member can continue to access Max.”
On Thursday, May 8, 2025, the conference call for the first quarter-benefit, Perrette said that “David Zaslav's” 12 to 18 months “to be” full steam “.
He “created another boost from the two subscribers and [average revenue per user] Growth thanks to the additional additional members of members, ”said Perrette.
“The content is obviously the fuel of everything that is,” he continued-and the content they have. “Stories are the product.”
What “Casey (Bloys) and the team organized in the next 18 to 24 months are stronger than anything we have ever had – and more consistent,” said Perrette.
Max houses all the HBO content and the share of the Lion of the Discovery +series. The main Max originals include Hacks,, The Pitt,, And just like that … And more.
Netflix has grown up and benefits from the benefits with what he calls his “paid sharing” option; Disney + followed. As Perrette noted, there is a significant delay to announce a new source of income and achieve its monetization.
The plan has done wonders for Netflix and seems to have had positive effects for Disney, although the smaller the service, the more its impact is limited. And a calendar of 12 to 18 months is longer than what Netflix saw after having implemented it.
And Max has a handicap that its competitors do not make: it is always a premium autonomous offer, with its price of $ 9.99 (with advertisements) more expensive than Netflix, and without the Disney grouping options. In fact, WBD leaders have cited a recent bundle with Disney + and Hulu as one of its most successful, which indicates that WBD may need to reduce more partnerships with other companies to maintain growth and tip over.
Here you can find everything you ever wanted to know about the repression of maximum password sharing. And you can find the income of the first quarter of Warner Bros. Discovery here.
Alex Weprin contributed to this report.
