As you may already know, Elon Musk has been appointed Government Special Employee to the Ministry of Effectiveness of the Government (also known as Doge). This caused a little traction among crypto users. Even if the current use of Musk has nothing to do with Dogecoin, even corners has always reacted to the news.
Obviously, Elon Musk has a great influence on the world of cryptography. It took only one title to the implicit and the letters doge to stir the market. It doesn't matter that it has nothing to do with the meme medal. Internet sees “Doge + Musk” and assumes that we are going to the Moon.
And this is not the first time that has happened: Musk tweets have already sparked pumps of several million dollars, while his silence has destroyed projects. This shows how deep the parasocial economy is in crypto.
However, people like Musk can only trigger a spark, long -term success is a project.
If a token lacks substance, it fades fairly quickly. Media threshing is finally died and the graphics go back to Flatline. This is why you need to know how to maintain attention even when the media discharge discourages.
How to hack the system
Success requires a lot of work and a good marketing strategy. It should include different tools that work better specifically for cryptographic projects. For example, gamification has proven to be very effective. When users are not only looking at, but also play, commitment develops. Your audience can make quests, climb rankings and invite friends to compete. In this way, they can be part of the world of your project.
At Generis, we helped projects to go beyond the media threw by creating gamified experiences that stimulate real user activity. Our team has conducted research on the effects of gamification with REVENR, a viral marketing engine for web3 projects.
Yes, celebrities can help increase the popularity of a token, but only for a moment. If you want lasting results, you will need something stronger than a tweet. A good gamification strategy with quests, points and a community that actually has fun will help you.
