Is the film's comment: AI – Hollywood is in its virtual views?

By Cameron Davis

Massive Layoffs, content evaluated and disinformation on steroids: AI's empty text arrives for Hollywood, and it certainly looks like a call for curtains.

In the past year, the pace of video progress generated by AI was fast. Veo 2, Sora, Kling, Adobe d'Adobe and Runway were all launched with promises to create realistic and convincing videos from text prompts. Comparisons between the results of the models, Using complex prompts Like “Golden Retriever crossing a brutalist art gallery with modern art on the walls while a single red balloon floats above”, reflect amazing jumps in quality and credibility.

And yet, there are many disastrous consequences of the real world of video generated by AI: criminals use videos of AI of public figures to strengthen fraud programs (by a recent FBI alert). There are also more systemic challenges, such as “erosion of confidence in institutions and problems of falsification of evidence”, as pointed out goodbye Researchers from the college University in London.

But the text of AI to video is an immediate threat to an American industry above all the others: Hollywood. Technology threatens not only Almost half a million US employees In a cinematographic film and a sound recording, but cinematographic art forms itself.

The film industry already flirts strongly with artificially intelligent tools. In 2024, for example, director Brady Corbet AI Generative used To improve Hungarian accents in its largely rented immigrant epic The brutalist. IFC Films defended its dependence on Images generated by AI in his Late at night with the devil.

These examples are only the start of a much broader change in industry.

THE MIT review of MIT technology covered A Film Festival Ai In New York, where short films entirely generated in competition had a universally dark and disturbing quality. Artificially intelligent “director” Benzoin Created just as scary and shocking Retire In just 48 hours without human involvement. Rather than deliver the satisfactory frightening of a traditional horror film, the distorted hands, the corpses of decaying animals and the ghostly scores in these images were the product of something distinctly not human.

Again, the video generated by AI-AI is also delivered with many other risks. Defenders reject these concerns under the banner of “democratization”, a standard argument in favor of new disturbing technologies in the 21st century. But three aspects of AI Video's relationship with the film industry are particularly disturbing.

The winners of the First IA Film Festival – presenting the latest tools of the IA cinema

First, these developments are likely to alienate the audiences of crafts and authenticity that underlie quality art. A popular social media account recently published a video of Davy Jones, the tried bad guy Pirates of the Caribbean: breast of the dead manDeploring the “progress back” of the images generated by computer since the release of the film in 2006. With 46 million views, thousands of commentators debated the issue, but a common thread emerged: the effects rooted in reality remain more convincing. Before the AI, Jones' face was textured using scans Real Cups in Styromas, and movement capture technology has anchored the CGI character in the performance of actor Bill Night.

The video generated by AI, however, remains based solely in the conceptual; Its production is completely unreal. Move towards AI instead of practical effects will further denounce the industry and further degrade the quality of what is already in cinemas.

Second, AI financial impacts arrive at a particularly vulnerable moment for Hollywood. The studios are faced with an imminent wave of mergers and acquisitions, streaming competition (with dominant Netflix but rivals up) and persistent financial fragility five years after the devastated box-office revenues from Cavid-19. These pressures stimulate cost reduction results and lower quality; The adoption of AI text-to-toeo could speed up this race down. Why hire graphic designers and video editors when the AI ​​can perform similar tasks for a cost fraction? While the job losses of the film industry can pale compared to 300 million jobs That experts say that AI will have an impact on a global scale by 2030, the pressures will be particularly acute in an area already in difficulty.

Third, and perhaps the most worrying, the video generated by AI is often disturbing or even malicious. There seems to be a variety of reasons for this. For example, the aforementioned goosebumps of the video works that AI creates. This is perhaps how AI training on the main existing films could develop Domination of franchises And continue to cancel the independent narration. In addition, the nature without creation of AI (and the relative non-viability of its creative decisions) makes it subject to troubled and irresponsible use. In addition, AI was a Central Strong Point For months of Union strike in 2023. The final agreement reached by SAG-AFTRA was hardly a comforting insurance that the studios would not take AI tools from the expiration of the agreement next year. (Indeed, the actors are already be under pressure To sign the rights on their digital similarities, because the video of the AI ​​improves the jumps and the limits of the moment when the union contract was inked.)

“Videos generated by AI have just changed forever.” Photo: You tube

But the most disturbing aspect of the films generated by AI is the capitalist impulse to use them to appease the passive audience. The real film, like the best art, questions viewers who question the status quo, exploring new perspectives and sounding human dilemmas. On the other hand, the AI ​​video text often does the opposite.

TCL, the Chinese company which is the second largest television manufacturer in the world, recently announced A list of AI films as a means of “offering an experience of observing the frenzy” funded by advertisers. They include the absurd and, frankly, hideous Next Paris judgmentof which trailer was released last year. These will be perfect for background noise in a cleaning or animated hair salon, supporting advertising revenues to a few selected technological companies while eliminating passive royalties to real artists. (This does not even begin to tackle the geopolitical implications of the films generated by AI; it is not a coincidence that one of the The biggest recent viral clips came from the Chinese company Tencent's Generator.)

Because they are unlikely to compete with large -scale versions, IA films will also target the most vulnerable children in society: children. Online, they already do it, with short films for animated children generated by AIA accumulating millions of views On Youtube. Often full of disinformation or invented words, these videos are similar to the passive content of TCL – money from insane species to the detriment of real artists and the public.

Massive Layoffs, content evaluated and disinformation on steroids: AI's empty text arrives for Hollywood, and it certainly looks like a call for curtains.

Cameron Davis is a graduate student who pursues a double degree between the Sloan MIT and the Harvard Kennedy School. His writing on the film appeared in TechnologyTHE Faspus newspaperand his examination site Films, now more than ever. He lives in Cambridge.