What happens when a blockchain game combines awards, competition and social tasks to re-engage its community? It's the premise behind The $ 500,000 aerial card from my neighbor AliceAnnounced as part of its birthday celebration in play. From June 3, the campaign deploys the biggest mouth in the history of the game, with 500,000 Alice of the players.
But beyond the gift, the mechanisms of this campaign suggest a wider strategy: reactivating dormant users, expanding the networks of players and experimenting with multiple incentives that mix gameplay and the commitment of social media.
What is my neighbor Alice and why is it important?
My neighbor Alice is a multiplayer manufacturer's game built on the Chromia blockchainwhere players collect resources, NFT crafts and personalize virtual land in a shared environment called the Lummelunda archipelago.
The game made the headlines when he was appointed Binance project of the year And has since become one of the most recognizable names in the niche world of web game3. What distinguishes it is the emphasis on chain propertyGameplay focused on the community and the ability to develop exchangeable articles that exist as NFTS.
Unlike traditional games, where active ingredients are locked in the game environment, web 3 games like Alice allow users to own and exchange articles at stake independently. This model attracted both players and speculators, although the interest in gender has been cyclic.
Decompose the aerial structure of $ 500,000
The air plateau is Four waves dividedEach spaced about a month apart. The chronology begins on June 3 With the first phase of the campaign entitled Chapter 1: A new adventure. Here is how the distribution of rewards works:
- Wave 1 (June 3 to June 17): $ 50,000 Alice distributed
- Waves 2 to 4: Growing amounts, ending on October 14
- $ 400,000 Alice For the best performers in the ranking
- $ 100,000 Alice For participants who reach the minimum point threshold in wave 1
To earn points, users must complete a mixture of daily tasksincluding:
- Quests in play
- Content creation
- Social media sharing
- References
Each month, the Resetting the classificationAnd a new set of challenges is introduced, giving both newcomers and returning players a new opportunity to compete.
What are the reward rankings and advice?
A classification Classify players according to the number of points they accumulate by performing tasks. These tasks vary in difficulty and impact. For example:
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Sharing a message on Twitter could be worth 10 points
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Finishing a complex quest in the game could be 100 points
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The reference of new users can stack higher multipliers
A Reward advice is the interface where players see the tasks available, follow their points and claim eligible awards. By gaming participation, Alice introduces a feedback loop that rewards consistent efforts over time.
Will this air platform revive the game?
The moment of this campaign seems strategic. While the interest in blockchain games fell from its 2021 peak, the developers turn to Community -based rewards to reactivate interest. In a press release published on the official website of my neighbor Alice, the team notes that the airline aims to “reward longtime supporters and to bring new players with strata incentives”. It is not only a question of giving tokens. It's about Retention stinking And the increase in daily active users through low friction tasks that can be carried out without a deep play experience.
However, criticism from web games often raise a good concern: do players are committed to the game, or simply for the reward? If the latter, what happens after the end of the air card?
The success or failure of this campaign can offer a signal to other blockchain games. Here is why:
- If players are significantly committed, it could Validate growth models based on air versions
- If the players simply extract the value and come out, it reinforces the idea that Sign incentives
In traditional games, reward systems are carefully balanced to maintain long -term commitment. In blockchain games, where users can extract real value, the risk of “cultivating and fleeing” is much higher. THE Ardrop campaign design With recurrent resets, incentives for content creation and real progress in play seem to recognize this risk and tries to mitigate it.
My point of view
Crypto Airdrops often feel like short -term marketing stunts. But the My neighbor's campaign Alice shows a more strategic depthEspecially with the integration of playing evenings, reference loops and a dynamic classification. However, the real test will be whether the players remain after the rewards. Long -term retention, not the commitment of the portfolio, will determine the success of the campaign.
I also think that this model could serve as BluePrint for other blockchain games which fights against the conversion of speculation in stable use of users. The balance of pleasure, incentives and community interaction will remain essential.
Final reflections
The Alice Airdrop card of $ 500,000 is not only a marketing event. This is a case study on how web games evolve their incentive structures. Whether it becomes a better practice or a edifying story depends entirely on what players choose to do next.
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