- The event will be presented in preview at the content distribution platform of the infused athletes of technologies, the Fanhub activation platform and the increased announcements
- The partnership will allow media buyers to precisely target large -scale players of players, including fans of elite athletes of a wide range of sports, worldwide
- PlayERSTV will reveal six new original shows of star athletes
PlayERSTV and Genius Sports will offer innovative targeted advertising solutions for brands in order to optimize engagement with fans.
Playertv + will be the only dedicated streaming platform for Entertainment for the content and the community focused on athletes. During the presentation of Newfront, the managers and athlete guests will highlight the programming of “Beyond the Game, Beyond the Uniform” which will anchor Playerstv + at launch in the following weeks. With Genius Sports as a strategic partner of the fans activation platform, PlayERSTV + will offer innovative targeted advertising solutions to optimize fans. The big brands, including the companies UBS, Meta, Sony, Walmart, Novartis and Fortune 100, turn to Playerstv for purchasing and content partnerships at 360 °.
The Newfront program will highlight the key innovations of Genius Sports, in particular:
- Fanhub activation platform: The first omnichannel platform for the industry built specifically for the sports public, combining programmatic purchasing capacities and social media with real-time sports and unique inventory types
- Increased advertising: New technology for integrating sponsors currently deployed with RAMS and Verizon, NBA 2K25 and EA SPORTS
“This Newfront represents a pivotal moment for advertisers who seek to activate against sports,” said Josh Linfutth, income director at Genius Sports. “With the proliferation of visualization options and devices, reaching sports fans requires an approach fundamentally different from that a few years ago. We are delighted to show how our technologies and new types of inventory solve these challenges for marketing specialists.”
“Playerstv has always defended the property, authenticity and voice of the athlete,” said Deron Guidrey, co-founder of Playerstv. “Our partnership with Genius Sports offers a new era of sports media – where the influence of athletes, fans data and Adtech precision meet to offer powerful advertising solutions for brands and richer and more personalized experiences for fans. And with the launch of Playerstv +, we establish a new standard for the content of the leading lifestyle.
The Newfront 2025 event will include appearances of Playerstv Athleters, musical performances, previews of exclusive content and a first overview of the integration of advertisers in the media media media ecosystem of media and entertainment, in particular:
- PlayERSTV (offering a distribution integrated at 300 mm +
WE owners of household appliances) - PlayERSTV + (next on-demand platform for any sports lifestyle content)
- Players360 (Advertising network focused on loving a premium inventory with OLV / CTV fans)
Supported by a collective of more than 70 investors and partners of athletes, notably Chris Paul, Travis Kelce, Chiney Ogwumike, Damian Lillard, Kyrie Irving, Aerial Powers, Carmelo Anthony, Dwayne Wade and Natasha Cloud and many others – and a larger range of 2200 years and a fan that will increase the Buildings of the company. Amplified by Genius sports technology.
“Content focused on athletes allows fans to have a first -hand overview on the life of their favorite players,” added Linforth. “We are delighted to associate ourselves with Playerstv to offer technology and the platform to allow brands to reach these very committed audiences in new ways.”
Collin Castellaw, co -founder of Playerstv, said about the new partnership: “With Genius Sports, we create a new ecosystem where brands, athletes and fans can connect in an authentic and measurable way. Our next Newfront will mark the start of the next chapter – no for Playerstv, but for the future of the media.”
About players
PlayERSTV is the first multimedia network and content provider belonging to athletes and their fans. As a first destination for lifestyle content of athletes, PlayERSTV allows athletes to have their stories while engaging fans with authentic and significant links, to fill the worlds of sport, lifestyle and entertainment. The 24/7 channel of Playertv can be found on Directv, YouTube TV, Fubo, Amazon Fire TV and Philo. To see more https://playerstv.com/.
On engineering sports
GENIUS SPORTS is the official partner of data, technology and distribution which feeds the global sports connection ecosystem, bet and the media. Our technology is used in more than 150 countries around the world, creating very immersive products that enrich fans' experiences for the entire sports industry.
We are the trusted partner of more than 400 sports organizations, including many world leagues and federations such as NFL, EPL, FIBA, NCAA, NASCAR, AFA and LIGA MX.
Genius Sports is only positioned thanks to advanced, scale and global technology to support our partners. Our innovative use of megadonts, computer vision, automatic learning and augmented reality connects the entire sports ecosystem of the rights holder to the fan.
For media requests, contact:
Anthony Baldini, athlete strategies
anthony@athlestrategies.com
Chris Dougan, communications director
+1 (202) 766-4430
chris.dougan@geniussports.com
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