Effects of prices on the main retailers and consumption marks

The prices are there and affect some of the biggest public brands.

For some companies, prices have a clear, but difficult problem: the goods made in other countries, especially China, are now more expensive to bring to the United States. For brands and retailers to protect their beneficiary margins, this will mean the price hike that buyers pay.

Other brands import much less in the United States, but see that people in other countries turn away from their property because of their link with America.

Here are some of the ways whose prices affect some of the largest consumption brands and retailers, as identified in the last cycle of income reports.

Adidas

Adidas, based in Germany, warned Tuesday that the prices of almost all of its products will increase in the United States under current prices.

The reason? Adidas “can currently produce almost none of our products in the United States,” said CEO Bjørn Gulden.

“If the tasks remain, of course, there will be price increases on the American market,” said Gulden when the sneaker's manufacturer's profit.

Amazon

Amazon declared Thursday in the benefits that he was “manic” focused on pricing, even with the prices in place. CEO Andy Jassy highlighted the selection of Amazon's wide products as an advantage for consumers who seek to save money or hunt a particular product as the supply chains are in a hurry.

At the same time, whether or not prices are also increasing on what the more than two million third-party sellers on the Amazon platform decide to do, Jassy added.

Amazon has reserved $ 1 billion in unique costs for its first quarter. Some accusations occurred after the company made an inventory earlier than expected to minimize its price bill.

On Tuesday, the White House press secretary Karoline Leavitt criticized Amazon after Punchbowl News reported that the electronic commerce giant planned to break up how many prices contributed to price increases for buyers. Leavitt described the proposal a “hostile and political act” from Amazon.

Amazon later said that he had never approved the plan and only considered it for Haul, an Amazon website that competes with TEMU and other sites that get directly from China.

Detail analysts have told Business Insider that the Comments from the White House are likely to make you think twice how they disclose the costs of prices for buyers.

Coca-Cola

The effects of Coca-Cola prices are “manageable,” CEO James Quincey said on Tuesday during a call for results.

Indeed, many of the ingredients that its traffic jam installations use the source locally and import only a few entries such as machines.

But the broader prices and upheavals against the United States are still ravaged, Quincey said.

Coca-Cola has seen its sales sliding among Hispanic consumers in the United States and in certain parts of Mexico near the American border, Quincey said. “Part of the geopolitical tension only made people a little more cautious with their expenses,” he said.

In response, Coca-Cola emphasizes his local operations in Mexico thanks to an advertising campaign which he calls “Hecho in mexico” or “Made in Mexico”.

Hasbro

Trump's prices could hit toy sales with a force “in accordance with what happened with 2008 and 2009 recession“Said Christian Cocks, CEO of Hasbro, at the end of April.

Sales of the toy industry fell with “mid-term figures” during the great recession, cocks said.

Prices could also reach Hasbro's net profit between $ 60 million and $ 180 million in 2025, CEO said.

Many hasbro toys are made in China or other countries. The company also manufactures board games, such as monopoly, many of which are manufactured in the United States.