Darren Aronofsky joins Ai Hollywood Push with Google Deal

Director Darren Aronofsky rejected artistic borders with films such as “Requiem for a Dream” and “Mother!”

Now, his production company works with Google to explore the cutting edge of artificial intelligence technology in cinema.

Google said on Tuesday that it worked with several filmmakers to use new AI tools as part of a larger thrust to popularize rapid technology. This effort includes a partnership with the Aronofsky company, essential Soup.

The Google subsidiary focused on the Deepmind AI and the Aronofsky firm will work with three filmmakers, giving them access to the text tool to the Mountain View giant video in California, which they will use to make short films. The first project, “Ancestra”, is carried out by Eliza McNitt. Aronofsky is an executive producer of the film. “”Ancestor“, Which will be presented at the Tribeca festival next month, combines cinema live with images generated with AI, such as cosmic events and microscopic worlds.

“Cinema has always been motivated by technology,” said Aronofsky in a press release that referred to the pioneers of The Lumière Brothers and Thomas Edison. “Today is no different. The moment is now the time to explore these new tools and shape them for the future of narration. ”

The push occurs while Google and other companies conclude agreements with Hollywood talents and production companies to use their AI tools. For example, the Facebook Meta parent company is associated with the company of “Titanic” director, Lightstorm Vision, to co -produce the content of its Meta Quest virtual reality headset. The AI ​​startup track based in New York has an agreement with the “Hunger Games” studio Lionsgate to create a new AI model to help behind the scenes such as the storyboard.

Many people in Hollywood have criticized AI tools, which raises concerns about the automation of jobs. Writers are concerned about models of AI trained on their scripts without their permission or compensation. Managers of the technology industry have said that they should be able to train AI models with content available online under the “equitable use” doctrine, which allows the limited reproduction of equipment without authorization from the copyright holder.

Supporters of technology say that it can offer more possibilities to test ideas and show a variety of visuals at a lower cost.

Primordial Soup, based in New York, said in a press release that Google's IA tools have helped to resolve “practical challenges such as filming with infants and the visualization of the birth of the universe” in “Ancestra”.

“With '` ancestra' ', I was able to visualize the invisible and transformed family archives, emotions and science in a cinematographic experience which feels both intimate and vast, “McNitt said in a press release.

The two additional filmmakers and films participating in the Google DeepMind-Primordial soup are not yet named.

Google made this announcement within the framework of its annual conference of E / O developers to Mountain View.

During the opening address of the event on Tuesday, Google shared updates on its AI tools for filmmakers, including VEO 3, which allows creators to grasp the way they want dialogue to ring and add sound effects. The company has also unveiled a new AI cinema tool called Flow which helps users create cinematographic plans and assemble scenes in longer and news.

“This opens a brand new world of possibilities,” said Demis Hassabis, managing director of Google Deepmind, in a press conference on Monday. “We are delighted with the way our models help fuel new tools for creativity.”

Flow is available via the new monthly subscription plan of $ 249.99 from Google Google AI Ultra, which includes early access to Veo 3, as well as other advantages, including YouTube Premium, Google AI models and other tools. The flow is also available with a Google Pro subscription of $ 19.99 per month.

Google makes other investments related to AI. On Tuesday, the promise of the AI ​​generative studio based in Los Angeles announced that Google Ai Futures Fund as one of its new strategic investors. Thanks to the partnership, Promise will integrate some of Google's AI technologies into its production pipeline and workflow software and collaborate with Google AI teams.