Cracker Barrel Old Country Store Restaurants has existed since 1969, strategically nestled on motorways to attract drivers with their convenience, their southern hospitality, the range of food options and affordable menus prices.
But Cracker Barrel can lose his charm in the middle of a physical and physical cure, according to some.
Rachel Love, a 38 -year -old resident of Tennessee and an self -proclaimed fan of Cracker Barrel, recently attracted the attention of the restaurant chain with her video on social networks.
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“When Cracker Barrel removed the last piece of nostalgia that you had left,” Love legend a Tiktok video last month when she showed the interior of a updated location. (See the video at the top of this article.)
The post has raised thousands of comments from other cracker barrel lovers, many of whom disapprove of the new look and prefer the original concept.
Rachel Love shared a Tiktok video showing the changes in the walls of a Cracker Barrel restaurant in Tennessee. (Rachel Love / @ rachelallthelove)
LOVE told Fox News Digital that she was in “shock” when she saw the white walls and the giant fresco on the side of the restaurant near her parents' house.
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“I thought they were bothering him to paint him again in brown,” she said.
The interior decor had also been modified.
A barrel location of Cracker in Tennessee is painted white with wall paintings on the side of the building. (Rachel Love)
“There are no antiques on the wall,” said Love. “The only antiques they were on the chimney coat.”
'Very transparent'
Sarah Moore, director of Cracker Barrel marketing, said that everything people love in the Tennessee restaurant chain do not disappear.
“In the past year, we have been very transparent about our transformation platform,” Moore told Fox News Digital. “One of our strategies is really focused on this physical experience of customers.”
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Cracker Barrel tested “different levels of renovations,” Moore told Fox News Digital.
“It's all about evolution with intentionality,” she said. “We were very transparent about our goal of making our stores more brilliant and even more welcoming than they are already, while maintaining this hospitality and the charm of the country for which we are known.”
Cracker Barrel has been in business since 1969, but he undergoes changes. (Images Tim Boyle / Getty)
This includes the brand's signature rocking chairs and PEG games.
“None of this disappears,” said Moore. “We are simply looking for ways to refresh the experience so that we can open our slightly wider doors for more guests.”
LOVE said that it had been contacted by employees of Cracker Barrel wishing to remain anonymous who said that the souvenir store – a popular means for customers to spend the time while waiting for a table – was part of the overhaul.
Moore said there was no reason to worry.
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“The retail store is such a differentiator for us. It is such an important part of our global experience. Things of this nature, things that do us really that we are – which does not change.”
“Thank you for enjoying Cracker Barrel as much as we do!”
However, Love's video has created such a buzz that Cracker Barrel stretched out with a peace offer that included a gift basket full of trinkets.
“Hi Rachel! Just a little something to say thank you for liked to cracker Barl as much as us! Your friends, Cracker Barrel,” read a note on the card.
Rachel Love shows the letter she received from Cracker Barrel in response to her Viral Tiktok video. (Fox News Digital)
Moore said Cracker Barl listening to his customers.
“What the guests have asked are things like spaces that feel brighter, that feel less congested, more stand seats, more seats, so that our guests are more comfortable while they dine with us,” she said.
'Evolution menu'
LOVE said that she believed that the quality of food has decreased in recent years. “I think they are trying to save on food costs,” she said.
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Cracker Barrel added alcohol a few years ago – something that love said was not necessary.
“If I'm at a good dinner, I'm going to drink,” she said. “I'm not going to drink cracker.”
Customers can also expect more Manu changes. “Similar to our renovation strategy, the evolution of the menu was also a clear pillar in our transformation framework,” Moore told Fox News Digital.
Sarah Moore, marketing director at Cracker Barrel, spoke with Fox News Digital about the transformation of the restaurant chain. (Fox News Digital)
Cracker Barrel “Doubles our breakfast, which is a force for us, but also the expansion of our dinner offers”.
“Campfire” meals, absent since 2018, have recently returned to the menu, as well as the brand new camp shrimp stove “, an incredible value,” said Moore.
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“I don't think we get enough credit for the value we offer,” said Moore. “We offer many ways to find value in your own way when you come to Cracker Barrel. If you think about it, our average check is $ 14 compared to $ 27 for the relaxed catering industry. Delicious food in abundance has always been part of our value equation.”
The Cracker Barrel Cracker Barrel Shrimp pan is new in the menu in 2025. (Barrel of cracker)
LOVE hopes that the answers to his video will lead Cracker Barrel to buffer cosmetic changes and to focus more on food.
“Prepare it with love as before. This is where it all starts,” she said. “Food must improve. The simple fact of adding new options will not change what people think.”
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Cracker Barrel, however, suggested that he had an eye on the future while recognizing his past.
“Everything we do is deeply rooted in whom we are,” said Moore. “It's fair, how can we get things that have made us so appreciated in the past 55 years?
