Better Business Bureau® announces a merger on a state scale to strengthen services through Michigan
The Better Business Bureau® (BBB) is proud to announce an important step for businesses and consumers through the state. The BBB of Detroit and eastern Michigan and the BBB western Michigan have merged to become the Better Business Bureau® Michigan, having an impact on thousands of companies in Michigan and around 10 million Michigan consumers.
With this merger, BBB of Michigan is now one of the largest offices in North America.
This strategic unification will allow BBB to provide improved programs, expanded resources and a stronger network of support for companies and consumers of the State. By combining forces, Michigan BBB will rationalize operations, increase accessibility and continue its mission to promote market confidence and integrity. The merger will also allow the BBB Education Foundation to expand programs and educate more companies and consumers.
Lisa Frohnapfel, who took the reins of BBB in the service of western Michigan in 2021, now expands his leadership role to cover the entire combined service area as president and chief executive of the new BBB of Michigan.
“Our goal is to provide a more efficient and more efficient BBB experience for all of Michigan,” said Lisa Frohnapfel, president and chief executive officer of the Better Business Bureau of Michigan. “By uniting our efforts, we will be better placed to support companies, educate consumers and promote confidence in the whole state.”
What it means for Michigan
- Stronger support at the state level – companies and consumers will have access to a unified BBB, guaranteeing more transparent assistance in Michigan.
- PROGRAMS AND SERVICES EXPLISH – BBB will continue to offer accreditation, dispute resolution, monitoring of scams and commercial education and consumers while improving its scope.
- Strength of marketplace – The merger strengthens BBB's commitment to ethical commercial practices, consumer protection and community engagement.
BBB of Michigan will continue its operations in its two offices, located in the Metro de Detroit and Grande Rapids.
As this transition takes place, Michigan companies and consumers will continue to receive the same trusted services with additional advantages and resources.
Visit Bbb.org/mi To discover what the new BBB of Michigan can do for you.
