Aamir Khan only reveals 2% of India watches on Bollywood successes in cinemas; Suggests a longer theater window in OTT | Hindi Movie News

Bollywood underperformance at the box office box-office was a debate point. With the exception of a handful of success, the industry was struggling to score marked and returning to its early rhythm. This question has become a key subject to discussion at the current summit of waves, where renowned stars and producers like Shah Rukh Khan and Aamir Khan offered their ideas and solutions proposed to relaunch the industry.
Limited cinema screens in India
One day after Shah Rukh highlighted the need to increase the number of cinemas in India, Aamir stressed the unfortunate reality of the country's limited cinema screens. He pointed out that despite the massive population of India, there are only about 10,000 screens nationwide. “In the United States, which represents a third of our population, they have 40,000 screens, and China has 90,000 screens! In the 10,000 we have, half are in the south and the other in the rest of the country. So for a Hindi film, there are only 5,000 screens available,” said Aamir.
Many districts lack theaters
Aamir has expressed his astonishment that in a country passionate about cinema, many districts still lack a single theater. He underlined: “Our greatest successes over the years have had a frequency of only three crores of people and a half, which represents only 2% of our population. So where the remaining 98% watch our films? He asked. He also added that there were many districts that have no theater to watch films. “This is one of our greatest problems, which we have faced during the decades. The enormous potential of India can be made if we have so many screens,” he said.
Faults in the current business model
Khan also believes that the film industry must reconsider its existing commercial approach, which it describes as “imperfect”. He stressed the importance of extending the time difference between the theatrical version of a film and its availability on the OTT platforms. According to him, the current eight-week window is counterproductive because it encourages viewers to jump while watching films in the cinemas and waiting two months to broadcast them on the OTT services to which they are already subscribed for an entire year.
“This window between theatrical release and OTT is too small. You kill your own business. In a country sensitive to prices like India, this is a big problem. We must examine it,” he said.
The business model harms all films
Aamir said that it doesn't matter if a film is good or bad, the current business model would hurt him. He said: “The quality of the film is a separate subject. Whether your film is good or bad, this business model does not make sense for me. If I make a very good film, this commercial model still has no meaning for me. The current business model is defective.”