Brands, national and global, have recognized the power of images in their digital brand and their sales promotion strategies. Thanks to the innovative use of visuals, companies can create convincing accounts, inspire consumer action and stimulate sales. Based on information from various national and global brands grouped by their models for the use of images and analyzed by our analyst, five emerging leading strategies. This analysis is part of the Understanding the Integrated Digital Integrated Marketing Series of Infoprations.
Real contextualization: present products in action
An important strategy that many global brands use is the visualization of products in real contexts. This approach helps potential customers to visualize the way the product fits into their daily lives. Airtel Nigeria And Microsoft developer are examples of brands using product imagery in real world scenarios. For example, Airtel Nigeria often uses images of users engaged in daily activities, whether it is a question of broadcasting music, browsing social media or talking to expensive beings, to present the practicality and the advantages of their services.
This strategy is effective because it allows consumers to relate to the brand's offers, imagining how the product or service improves their own lives. Whether it is a technological device, a telecommunications service or a software solution, these brands create a visual bridge that helps consumers connect with the product beyond its functional functionalities.
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Building confidence with the content generated by users (UGC)
The content generated by users has become a powerful tool to strengthen the authenticity and confidence of the brand. Brands like Grammar Use the images shared by their customers effectively to present real experiences. For example, Bet9ja encourages users to share their Paris successes, often accompanied by images of great victories or game celebrations. This provides not only social evidence, but also promotes a feeling of community among users.
In the same vein, Grammar presents images of real users improving their writing, capturing testimonies with visuals of grammar corrections before and after. The UGC strengthens consumer confidence because it shows the impact of the real world of the brand's product, making it more relatable and credible. While consumers are increasingly looking for transparency and authenticity, UGC offers an invaluable means of connecting with an audience.
Emotionally engaging visuals for stronger connections
Brands that aim to evoke strong emotions with their digital visuals have a significant advantage in creating deep consumer connections. Grammar And CFA Institute are excellent examples of how emotional visuals can promote a lasting connection with the brand. Grammar, for example, uses images that present the joy and relief of users when their writing improves. The emotional impact of seeing an error -free document or receiving a positive feedback triggers a feeling of accomplishment, by creating positive associations with the brand.
In the same way, CFA Institute Frequently uses images that emphasize professional success and success in the financial industry, using powerful visuals of graduates celebrating their achievements. These emotionally motivated visuals resonate with customer aspirations, helping them to feel more personally invested in the brand.
Creation of a coherent brand identity on platforms
The brand's consistency is crucial for building recognition, and one of the most effective ways to achieve it is thanks to a coherent visual identity on all digital platforms. Brands like Coca-Cola And Nike Excel in this field, using coherent images and color patterns that reflect their basic values ​​and messages. These companies use images in their campaigns that remain faithful to the aesthetics of their brand, be it the classic red and white of Coca-Cola or the stimulating visuals of athletes representing the “Just do it” ethics of Nike.
For example, Grammar Use a coherent visual tone of professional but friendly images to transmit its mission to help people improve their communication skills. Coherent visual elements, such as fonts, colors and types of images, help create a unified look, ensuring that their brand remains high for consumers at all contact points.
Visuals centered on the story: tell a story through several images
Another powerful strategy used by national and global brands tells a story through a series of images. This approach helps brands to create a richer story and to initiate the public more deeply. Google Ads, And Unicaf Use multi-images campaigns to tell stories that resonate with different consumer segments. For example, Bet9ja Carries out campaigns that have a sequence of images showing the excitation of the game, the Paris process and the potential reward, effectively guiding the user throughout the trip.
Google advertisements Also uses sequential images to present the journey of different companies taking advantage of their advertising platform, stressing how it can have an impact on the growth of small businesses. By breaking down the process into a series of connected images, the brands create a engaging story that keeps the public hanging.
The Integrated Digital Integrated Marketing Communication Team includes Abdulazeez Sikiru Zikirullah, Moshood Sodiq Opeyemi and Bello Opeyemi Zakariyha
